Alicia Iones Marcelle
French, Italian and Belgian, she grew up in Formentera and studied Marketing & Communication, and a Master in Design between Paris, Barcelona and Madrid.
Passionate about handcrafted leatherwork, art and fashion, she creates her brand in 2017, she is convinced that complements says a lot about the personality.
Alicia designs in Formentera and creates handcrafted and limited editions of bags and marroquinerie in Casablanca.
Always in search of the particular, the originality and the beauty of the different and unique.
Vision & Values
Passion | Respect | hard Work | Rigor | Responsibility | Trust & Transparency | Closeness | Humor.
Her designs follow their own path and rhythm leaving industry trends aside, making slow fashion with limited editions & respecting the environment.
Artisans & Leathers
Designed in Formentera (Balearic Islands) and handcrafted in Casablanca (Morocco) by talented leather craftsmen with more than 20 years of "savoir faire" who are selected for their talent and consciousness.
Leathers are selected meticulously in Spain, France & Italy, chosen by the designer for their quality, natural aspect and uniqueness.
We work where we find talented artisans, we have no borders, we are currently working with our artisans in Casablanca.Every handcrafted creation is unique because of the behavior and irregularity in every premium selected leather.